AI strategy & technology leadership
Decide where to invest and what to build or buy.
I help you choose where AI fits, get more from the tools you use, and create the software your business needs—with your people at the center.
Six areas of support, scoped around your business and the people doing the work.
Decide where to invest and what to build or buy.
Create the tools your existing software doesn’t provide.
Help people find answers and manage multi-step work.
Connect systems and make information easier to use.
Improve digital operations and the customer experience.
Help your people use, check and improve AI in their jobs.
Preparing structured product information within an existing workflow, with a person reviewing and entering the final content into Magento.
Read the case studyA staged research and writing process where a knowledgeable editor can approve, revise or restart the work. Human review stays permanent.
Explore this workflowChoose the advice you need and the level of implementation help that suits you.
Identify priority use cases, assess readiness and compare approaches. Leave with a strategy, a practical roadmap and a way to measure progress.
Review tool costs, redundant subscriptions, model–task fit, output quality, checking and rework, staff practices and productivity. Leave with a baseline and prioritized improvements to test.
Expected benefits are tested against your baseline; savings and ROI aren’t guaranteed. Have a clear project already? We can scope it directly.
Three independent options. Advisory work can finish with the plan.
Priorities, recommended tools, responsibilities and acceptance criteria. You or your chosen provider owns implementation.
Targeted training, design guidance and build reviews while your internal team implements and owns the system.
A scoped application, agent or integration, with testing, documentation, training and handover. Ongoing support is agreed separately.
Implementation is optional. Training can also stand alone.
Michael Hubbard
I’m a business and process architect and technology consultant. My background spans enterprise retail, ecommerce, CTO responsibilities, engineering leadership and hands-on delivery.
I bring business architecture, technical judgment and practical coaching to the same conversation—whether you need an independent plan, a stronger internal team or help building a system.
Commerce provides the initial case studies. The services extend to technology decisions, custom applications and AI adoption across many kinds of business.
Focused consulting and project engagements.Tell me what you want to improve, what you already use and where you’d like help—strategy, your team or a build.